N.E.L.A. Bulletin Volume 9, No. 2

National Electric Light Association

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 Excerpt: ...to properly inform architects and builders regarding wiring of houses, so that there may be plenty of convenience outlets and so that proper provision may be made for lighting and for the use of electrical appliances. Results exceeding all expectations are being secured by companies which are using the film Back of the Button. Seventy-five films are in circulation, eight of them being routed on schedules to cover sections of the country where companies desire the use of the film for only two weeks or less and, therefore, do not feel justified in each leasing one film. The remainder are leased by individual companies, which are showing the film both in motion picture theaters and through non-theatrical channels. In Colorado, Wyoming and New Mexico, the Rocky Mountain Committee on Public Utility Information already has leased two copies of the film and is having excellent success in distributing them through the motion picture theaters. One of the films is to be shown in the Orpheum Theater, which is the leading vaudeville theater in that section of the country, on the night of Friday, January 20th, and it will be shown in the Fox-Isis Theater, which is one of the leading motion picture theaters in Denver, during the week beginning February 5th. In order to ascertain how the picture is being received and whether or not companies were having difficulties in showing it, a questionnaire was sent out to those companies which already have leased a copy of the film, and below are summaries of a few of the replies received. Wherever 10,000 or more people have seen the film the expense of getting this message to each individual has been not more than 2c, or the price of a postage stamp. As the number increases, the cost per capita decreases, and present i...